Before You Fund It

Inside the book

A closer look.

Before You Fund It begins with the decision an investor or founder must make, then traces the evidence needed to support it. The book examines demand, distribution, technical demonstrations, AI claims, architecture, intellectual property, security, unit economics, cash runway, team capability, and financing terms.

Fictional worked examples show how the same diligence discipline can produce different decisions. A scorecard, checklist, interview guides, evidence register, decision memo, and milestone tools support a focused review. This author-review edition provides general education; it does not recommend an investment, guarantee returns, or replace qualified legal, financial, tax, or technical advice.

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